Tonight I had the privilege of going out to dinner with my boyfriend's parents in Chicago. They took me to Joe's Seafood, Prime Steak, and Stone Crab on Grand Avenue and it was absolutely fabulous. Let's just say I am as full as can be. I'm staying in on a Friday night, laying on my couch, and writing this blog post because I can't move much. Hey, that works for me!
We started off with an appetizer of stone crab followed by the main course. I picked lemon broiled chicken and we shared fried artichokes, potatoes, and broccoli. We had a few drinks and split three slices of pie. It was to die for.
Thinking back, it wasn't only the food that made the experience fantastic.
Our waiter was polite and catered to our every need. My water was always filled and the table was never crowded with empty plates. A crumb didn't have any chance of survival as it was swept away by our server onto his crisp white glove. The atmosphere was calming and classy, who doesn't love Sinatra in the background and a wine cellar to your left?
We were never rushed and our waiter always had a smile on his face. The entire staff was extremely polite and seemed to generally care about our experience. Even if the food was horrible, the way the servers danced around the restaurant could satisfy anyone.
Then I got to thinking about public relations. As professionals, how can we ensure the same service for our clients? How can we make them feel the warm fuzzies and leave a meeting as satisfied with us as possible? After all, they count on us.
I believe that it all comes down to attitude. It may sound generic, but I never underestimate the power of being positive. I hate to admit it, but when I entered Joe's I wasn't in the best of moods. I had a headache and it was raining on a Friday, but after my first conversation with our waiter my bad mood was gone with the wind.
This is something small that I will bring to the table for my clients. No matter what their mood, I will try my best to make sure they enjoy working with me and trust me with their brand, business, etc.
At my internship, I have learned so much about the importance of a positive client relationship. Only good things can come when you like and respect who you are working with.
Take GolinHarris and McDonald's for example. The agency has been working on the account for 50 years. Talk about a positive client relationship. Al Golin is such an inspiration. He took on McDonald's at an early stage and ultimately helped define the brand. One can only strive to make such an impact and experience the happiness I'm sure he has felt through his work with the McDonald's brand.
As I enter the world of public relations, I have set a goal to create meaningful relationships with the clients and the people I work with. I look forward to the ups and downs of working with clients and I hope to establish the same success Al Golin and GolinHarris has demonstrated to us all.
Snap, Crackle, and Pop- this one's for you Al. You rock.
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